Four days.
One missing launch video.

We jumped on a call with Brad. He was gearing up for a major campaign around AI Autocomplete’s Shopify integration, and the video was still missing.

We had four days to take it from zero to ready. That meant finding the story, developing the creative, getting everyone aligned, and producing the animation while the launch deadline kept getting closer.

We took it on.

Before we could make anything move, we needed to know exactly what the video had to do.

Those answers gave us something concrete to build around: show merchants what changes for their shoppers, then show how easily they can add it to their store.

We came back with two creative directions. One used a playful visual hook to make the frustration of online shopping immediately recognisable. The other took a more direct, comparison-led approach to the product.

Both worked toward the same goal: make the value of guided search visible. The client’s video references gave us a tangible starting point for discussing pacing, animation style and polish.

Brad had something tangible to react to, and we could make the next decision quickly.

Once the direction was approved, we tightened the script and moved straight into the storyboard.

This was where the idea became a sequence everyone could see: how the opening would pull people in, where the product would take over, and how the story would arrive at the install.

Getting that sequence clear gave us a shared picture of the film before animation began. We sent the storyboard over. Feedback was minimal, and we kept moving.

With the visual direction in place, we sent over five music options to settle the tone and energy of the film.

By then, the schedule was tight. Every decision fed directly into the next stage of production. The team brought the storyboard into motion, working through the product interactions, transitions and details that would make the whole piece feel finished.

There were late nights. There was also a clear brief and an approved direction to keep everyone moving toward the same result.

We sent the first version to Brad, got quick feedback, and went back in for the final adjustments.

And just like that, we had the video. Four days earlier, it was the missing piece of the campaign. Now it was ready to go.

This project brought together the things we rely on at WizArt: clear questions at the start, focused creative options, fast feedback, and a team that can carry an idea through to the final frame.

Brad’s quick decisions helped keep the work moving. Our team put in the hours and the care to get it over the line.

The result was a finished launch video, delivered in four days, with the product and its Shopify integration at the centre of the story.